Este projeto foi desenvolvido a pedido da Conta Azul, uma empresa que oferece suporte aos empresários de pequenos e médios negócios na gestão de suas empresas. Ele representa a fase final do processo seletivo para Motion Designer na Conta Azul, com a concepção, ilustração e animação a cargo de Lucas Zimer.
This project was developed at the request of Conta Azul, a company that provides support to small and medium-sized business owners in managing their enterprises. It represents the final stage of the selection process for the Motion Designer position at Conta Azul, with conception, illustration, and animation handled by Lucas Zimer.
Definition: The challenge involves informing clients about the latest feature of the application: “Receba Fácil” (Easy Receive).
The Problem: It is essential to emphasize how the Conta Azul de Bolso app can simplify the daily routines of small entrepreneurs throughout Brazil. Communication needs to be clear and direct, conveying the value proposition in a simple manner. Additionally, addressing the theme creatively while maintaining brand consistency is crucial.
Prerequisites: The campaign should be developed for Instagram Stories, ensuring effective and engaging communication for the target audience.
Outcome: Routines with Conta Azul
The strategy involved leveraging the dynamic format of Instagram Stories to depict users’ daily routines with Conta Azul. We would showcase the company’s character posting content almost in real-time, aligning with moments when people use their phones throughout the day. The approach aimed to highlight the tool’s usefulness at different times, demonstrating practically how Conta Azul proved to be a valuable ally in various everyday entrepreneurial situations.
