About me
Animator, motion designer & art director
I’m Lucas Zimer — online I go by Likus. For 8 years I’ve been turning complex ideas into clear, engaging visual stories: product launch explainers, educational videos, character animation and full 360º campaigns for brands in fintech, health tech and education.
I care about craft and about results. I work closely with marketing, product and growth teams, and I like to let data shape the creative. Off the clock, I run a video essay channel about animation and design history with 90k+ followers.
- 📍 São Paulo, Brazil
- 🕒 GMT-3
- 💬 Fluent in English
- 🌎 Open to remote
8
years designing and animating
7
companies across fintech, health, retail and education
90k+
followers watching my video essays
Experience
Present
Senior Designer · Conexa
Design for growth and marketing at a digital health platform: CRM and email, paid media and brand communications. I also create and produce Conexados, the company’s internal communication channel.
2024
Art Director · Royal Face
Creative lead for 360º campaigns — key visuals, social, email and print — keeping the brand consistent for franchisees and partners.
2023
Motion Designer · Afya
Educational videos, storyboards and infographics that made complex medical topics easy to follow, plus performance assets for Meta and Google Ads.
2022 – 2023
Designer · Grupo SMZTO
Landing pages, emails and website UI, motion graphics and the group’s brand history film. Mentored creative assistants.
2021 – 2022
Designer · Magnetis Investimentos
Campaign concepts and key visuals, product launch motion (Magnetis Infinity) and financial-education content.
2019 – 2020
Junior Designer · Paraná Banco
Digital assets for social, web and email, plus motion graphics for campaigns.
2018 – 2019
Junior Graphic Designer · Escola Conquer
Interactive presentations, course materials and book layout.
What I do
Motion & animation
Explainer videos, character animation, channel openers and short films — from storyboard to final render.
Campaigns & art direction
Key visuals and 360º campaigns that stay on-brand across social, email, ads and print.
Storytelling & content
Scripts and visual narratives that make complex topics simple — the same craft behind my video essays.
Tools
- After Effects
- Illustrator
- Photoshop
- Figma
- Premiere
- InDesign
- Toon Boom Harmony
- Google Workspace
Languages
Portuguese — native
English — fluent
Education
Bachelor of Design
Federal University of Technology – Paraná (UTFPR)
2017 – 2022
Let’s make something together
Hiring for motion, animation or visual design? I’d love to hear about it.