Originally published in Portuguese on April 13, 2020. Read the original.
Now, with a simple and very innovative design, the brand wants to eliminate packaging altogether by putting technology to work. Called Fit Packs, they let you stack as many cans as you want, which even makes them easier to carry. Best of all, it’s open-source technology: other companies don’t have to pay to use it, which pushes the reduction of plastic packaging even further.
This is a great example of design and of how we should approach our work. Thinking outside the box can impact many lives — not only humans, but also animals at risk of extinction because of plastic packaging ending up in the oceans. Well done, Corona!
